Vision
To be the transformational marketing agency for our clients — helping them realise that marketing returns extensive value in the long run, when the right efforts are invested in the right place.
About Kredence Creative Solutions
Your growth deserves a growth engineer, not just another marketing agency.
We build personalised strategies around your specific challenges, turning marketing into a system that compounds instead of resets.
Mission
Crafting personalised marketing strategies and tactics that address a business’s specific needs or challenges, turning marketing into a revenue-inducing centre.
Values
For us to truly be the No.1 agency serving our clients, we uphold a set of values we hold close to our hearts — spelled out as ADVISE further down this page.
How we deliver. Every time.
How we actually make things work
Four steps. No shortcuts. From finding where demand leaks to compounding gains long after launch, each step is accountable for a specific result before the next one starts.
01
Diagnose
We start with ground truth, not templates. A quick conversation to check fit, then a deeper dive into what's happening in your business, market, and customer's head before we work on the solution.
- Channel & campaign audit
- Funnel and attribution teardown
- Customer and stakeholder interviews
02
Architect
Diagnosis becomes design. We map the specific levers, sequence, and channels that will move your numbers, and translate them into a tailored plan, not a generic menu pulled off a rate card.
- Positioning & messaging system
- Channel strategy & sequencing
- Proof and objection mapping
03
Engineer
We don't just run campaigns, we engineer returns. Once the plan is aligned, our team builds it: creative, infrastructure, and tracking constructed to perform for the long-term, not just to launch and fall flat right after the hype is over.
- Brand identity & visual system build
- Campaign and content production
- Distribution and channel rollout
04
Compound
The work doesn't reset every quarter. We track what's working, cut what isn't, and reinvest into the levers pulling weight so your marketing becomes an asset that compounds, not a cost that starts from zero every cycle.
- Tracking & attribution setup
- Monthly performance reviews
- Iterative optimisation sprints
Achievement
Recognised by the industry we serve
Recognition from the right rooms, for the right reasons. Each award reflects a standard of work we hold ourselves to on every engagement.
Programmatic Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Integrated Marketing Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Bronze — Agency Team of the Yearadvertising+marketing Agency of the Year Awards2024
Silver — Agency Leader of the Yearadvertising+marketing Agency of the Year Awards2025
Silver — Best Agency Culture of the Yearadvertising+marketing Agency of the Year Awards2025
Bronze — Most Effective Use, Video (Julie’s Biscuits)advertising+marketing THE MARKies Awards2025
Silver — Performance Marketing Agency of the Yearadvertising+marketing Agency of the Year Awards2023
Media Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Rising Staradvertising+marketing Agency of the Year Awards2025
Search Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Full-Service Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Event Marketing Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Digital Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Most Creative — Immersive Brand Activationadvertising+marketing THE MARKies Awards2025
Boutique Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Experimental Marketing Agency of the Yearadvertising+marketing Agency of the Year Awards2025
Performance Marketing Agency of the Yearadvertising+marketing Agency of the Year Awards2025
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Ready to belong in your market?
Leadership
The people setting the standard
Tan Suet Keem
Moving beyond digital, we aim to solve bigger problems and create greater value for our clients.
As Founder and CEO, I believe media should do more than reach audiences. We help businesses solve bigger challenges, unlock new opportunities, and turn ideas into meaningful growth.
Our Team
Meet our team of focused experts
At the forefront is a team that consistently seeks new perspectives, thinks creatively, and embraces challenges to drive innovation.
- Creative DirectorMia Wong
- Junior Art DirectorIqmal Hisyam Ramli
- Assistant Marketing ManagerJess Chua
- Assistant Marketing ManagerJesslyn Giovanni
- Human Resource & Administrative ManagerShirley Wong
Branding & Advertising
Iza
Syarifah Zaibounnissa Bt Syead Mohamad Raffie
Campaign Marketing Lead
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Our Values
The values that keep us accountable, summed up in one word.
Good strategy is only half the equation. The other half is the people behind it turning desires into reality. Six principles shape how every member of the KCS team works, thinks, and shows up for you.
Hover or tap each letter to learn more about how we work.
Action
While ideas and concepts are valuable, we believe the impact and value that comes as a result from professionally executed implementation is worth greater than words simply uttered. We are not only a team of bright minds, but every individual on the team is an A-level player that is ready to jump into action and bring you the results you desire for your business.
Life in KCS
Moments of Work & Play
Where’s the creativity at if there is no fun?
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CareersEmail us
The right role is waiting for the right person.
KCS is home to people who take their craft and clients’ goals seriously.
Ownership, dedication and solving real challenges becomes your day to day, but with fruition that you can proudly claim.
If that sounds like the kind of team you want to be a part of, write in.